Category Archives: branding

THINK DIFFERENT

In 1997, the slogan “think different” was created by Chiat/Day art director Craig Tanimoto as a means of brand image for Apple. Print advertisements and promotional posters featured iconic 20th century personalities, each ad, a portrait of a historic figure.

THINK DIFFERENT

In 1997, the slogan “think different” was created by Chiat/Day art director Craig Tanimoto as a means of brand image for Apple. Print advertisements and promotional posters featured iconic 20th century personalities, each ad, a portrait of a historic figure.